ABOUT US

With over 50 years of experience in elite athlete development, commercial sport and performance pathway development. Fortitude is passionate and committed to the delivery of its long term mission of shaping and nurturing the next generation of elite athletes. By providing comprehensive, professional level training, a world-class support network of specialist nutritionists, physiotherapists, psychologists, sports advisors and perfromance analysts. As well as access to purpose built and state of the art facilities made to provide athletes with the highest level of training and elite sport development. We aim to equip every athlete with the necessary skillset and create a platform that allows them to succeed in all areas of sport and throughout their life.

We believe sport is an integral aspect of the lives of many, weaving itself into the very fabric of our shared human experience. it’s more than just a way to stay fit. its a source of joy, a means of connection, and a way to discover the best in ourselves and others. Through sport, we find moments of triumph and heartbreak, but also strength to rise again. It brings people together, creating bonds that transcend differences and uniting us in a shared passion. Sport reminds us of our potential, our resilience, our ambition, our grit, and the beauty of striving towards a common dream.  

 

 

OUR CORE VALUES

 

ENJOYMENT

We believe that the love of sport is at the heart of athletic success. Our program prioritises creating a positive and engaging environment where young can thrive and develop a lifelong passion for their sport. We encourage our athletes to find joy in every aspect of their journey, from the challenges of training to the thrill of competition. By fostering a culture of enjoyment we aim to ensure our athletes remain motivated, resilient and inspired, understanding that a true passion for the game drives both personal and athletic growth.

 

TEAMWORK

We believe that true success in sport is built on the foundation of strong teamwork. We foster a culture where collaboration, communication, and mutual respect are paramount. By working together, our athletes learn to support one another, leverage each other’s strengths, and develop a deep sense of trust. We aim to cultivate not just individual talent, but cohesive teams where every member contributes to collective goals, both on and off the sporting environment. At Fortitude, teamwork isn’t just an asset – its a necessity for achieving greatness. 

 

SPORTSMANSHIP

We are committed to instilling the principles of sportsmanship in every athlete we develop. Our program emphasises the importance of respect and fair play, both in competition and every day interactions. We teach our athletes to compete with honour and pride, to value the spirit of sport, and to show respect towards opponents, teammates, coaches, and officials alike. Through sportsmanship, our athletes learn that true victory is not just about winning, but about playing with dignity and embodying the highest ethical standards, regardless of the outcome.

EXCELLENCE

We are dedicated to the relentless pursuit of excellence in all aspects of athletic development. Our program encourages young athletes to strive for their personal best, setting high standards and pushing beyond their limits. We emphasise the importance of discipline, committment and continuous improvement, fostering a mindset where every challenge is an opportunity for growth. By embracing excellence, our athletes learn to take pride in their progress, embrace hard work and achieve their full potential both inside and outside the sporting environment. Excellence is not just a goal; its a habit we cultivate in everything we do.

INTEGRITY

We hold integrity as a cornerstone of our program, instilling in our athletes the importance of honesty, accountability, and strong moral principles. We teach our athletes to compete and conduct themselves with unwavering ethical standards, making the right choices even when no one is watching. Integrity means taking responsibility for actions, respecting the rules and treating others with fairness and honesty. By prioritizing integrity, we aim to develop not just exceptional athletes, but individuals that lead by example and embody the true spirit of sport in every aspect of their lives.